For private equity deal teams

Replace the first read per target.

Your associates are burning Friday nights pulling first-pass diligence on companies that will not clear Monday's read. FirmOptic does the read for them, scored to your thesis, cited to the source, in about 15 minutes.

5 free researches a month. No credit card. No demo required.
Every claim cited Google and Microsoft sign-in Thesis data stays in your workspace Every claim cited
The work before the work

Most of the first-look time goes to deciding which companies not to pursue.

01 Inbound

The inbound never stops, and it all reads the same.

Banker books, Axial teasers, BD forwards, LinkedIn pings. By the time a target reaches a VP's inbox, a narrative has already been wrapped around it. Attractive tailwinds. Recurring revenue. Fragmented market. The team has to strip the narrative out and rebuild the picture: who owns it, how old are they, where is the real estate, what does the hiring look like, what is in litigation. None of that is in the teaser.

02 First read

The first read is an associate sprint that mostly gets thrown away.

Somebody has to pull the state filings, the D&B, the owner's LinkedIn, the union status, the customer reviews, the permit history. Somebody has to write it up in a voice the partner will sign. Most of those first looks will not close. The hours are spent anyway.

03 Coverage

Coverage still leaks.

Companies that fit the thesis never reach the desk because nobody has the hours to look. Partners see the losses after the fact, in the pipeline review and the LP letter.

Built for the VP, principal, and associate workflow

Your thesis, rendered into a ranked queue. Every company, read once and cited.

Thesis builder

Define the mandate the way the firm actually talks about it.

Industry, geography, revenue, EBITDA band, ownership profile, the soft signals that actually matter (founder age, distribution concentration, single-site operators, non-union). Edit in plain English. "Add Texas. Raise the EBITDA floor to $4M. Exclude HVAC distributors, keep service." The thesis is the asset. Everything downstream is scored to it.

Screening queue

A ranked queue, 50 companies per hour, every row with a reason.

FirmOptic matches your thesis against the private company universe and hands back a ranked queue. Enrichment on every row, accept or pass with a reason, a reason saved with every pass. An associate gets through 50 companies in an hour. Not 10. Not 20. Fifty, with a reason recorded on each one.

Agentic research

A full dossier in about 15 minutes. Every claim cited.

On every accepted company, a purpose-built agent swarm does the first read. Identity, ownership, financials, market, leadership, facilities, legal, government exposure, technology. Every claim cited back to the source: state filings, company websites, news, reviews, public records. The associate reads the dossier instead of writing it.

Scorecards and deal memos

Thesis-relative scoring. First-look memos in your firm's framing.

Each company gets a multi-dimension scorecard calibrated to your thesis, not to a generic quality algorithm. Two theses on the same company can produce two different, equally correct scores, because the criteria are different. When a target clears the screen, one click produces a first-look deal memo in your firm's framing, with every section sourced and every signal tagged. You get the call you feel ready to make.

What changes

The associate hours move. The deal hours stay.

5
Free company researches every month. No credit card.
~15 min
Per full dossier. From accepted target to cited first-look.
$99
A month on Growth for up to 25 researched companies, under $4 each.
Straight answers

The questions a partner asks before they approve a seat.

How is this different from PitchBook, SourceScrub, or Grata?
Those are databases. You filter records and get contact info. FirmOptic is the layer above. It reads the rows you care about, through the lens of your specific thesis, and produces the first-look a person would have written. Use the database to filter. Use FirmOptic to decide. You can keep your database subscriptions.
What about data security? We cannot put our thesis in someone else's model.
Theses stay in your workspace. We do not use your deal data to train models. Access is role-based (Owner, Member, Viewer). Your thesis language is handled the same way an outsourced CDD provider handles a confidential memo.
How accurate is the research?
Every claim in a dossier is cited to the source it came from: public filings, state registries, company websites, news, reviews. For estimates, we show ranges and the triangulation path. Each section carries a confidence score. When a signal is inferred rather than primary, we say so. You can verify anything in a click.
We already have an internal BD team.
Keep them. FirmOptic makes them more effective. Your BD people stop pulling enrichment and start working relationships and the top of the funnel. The research scaffolding that used to take their afternoons is done before the 10am call.
Pricing

Two plans. Start free.

Two plans, no per-credit math. Free gives you 5 company researches a month. Growth is $99 a month for up to 25, plus pipeline, contacts, and term sheets. Top-up packs of 20 to 200 researches are available in the app.

Free: 5 researches a month$0
Growth: up to 25 a month$99
The call you feel ready to make

Start a thesis tonight. Read a dossier before the 10am.

Define the mandate in your own words. Watch the queue fill. Open a company and read the first look. If it is not the first look your associate would have written at 2am, reply to your welcome email and we will refund Growth.

Role-based access. Google and Microsoft sign-in. Thesis data stays in your workspace.